Origins and Traditions
The Sonraj Family comes from a Memon family in Gujrat. The family is renowned for jewelry
In India with a history of over 100 years. The word Sonraj means “Son” Gold and “Raj” King
means Gold King.
Before stepping into the watch business in Pakistan the Sonraj family had prominent
presence in the advertising industry. The family was a founding partner in one of the largest
advertising agency in Pakistan known as Asiatic. The family also owns a chain of renowned
Jewellery outlets and their business acumen dates back to their forefathers through Chottani
Jewellers a household brand name for jewellery in Pakistan.
In 1975 Mr. Abdul Sattar Omer met a senior representative of Rado in Switzerland on a
business tour. The casual discussion turned into a formal business idea and it was decided
that Rado would be launched in Pakistan. Hence in 1976 Sonraj was formed as the first
official retailer of Rado in Pakistan.
In 1991 the creative and visionary leader Rameez Sattar son of Mr. Abdul Sattar took over the business. Through his father’s business acumen and the
dynamics of the changing market, Rameez Sattar ventured into bringing a wide range of premium Swiss brands in Pakistan with the first outlet in
Zaibunisa Street Karachi the former downtown of Karachi. With luxury brands like Vacheron Constantin, Sonraj set its path on a journey of becoming
the leader for many high-end brands.
Today, Sonraj is the preeminent leader of watches and accessories in Pakistan and aims to grow its retail network in the upcoming years.